I am Diego Portillo Santos, a creative thinker active in art direction, visual design, and illustration. I have a passion for seeing new places - dipping my toes in their waters, tasting their flavors, and wearing their colors. My vision is born from the styles I absorb while walking their streets.


My interest in meeting new people and experiencing new places took me initially from Ciudad Juárez to El Paso, and later to Denver, Austin, and Mexico City. Experiencing each city and immersing myself in its culture through friends, music, food, and traditions have enriched my creative approach.


My recent creative outlet focused on art direction and design came in the form of creating integrated campaigns for Whole Foods Market. Collaboration is key in my work of successfully developing campaigns from concept to execution. My vision in the storyboard process, along with my colleagues’ expertise in the execution process, forged outstanding targeted campaigns with high impacts, both nationally and internationally.


A few cool things I have accomplished:


  • Local Program Rebranding - Design - Whole Foods Market, 2019

  • 2017 Rocky Mountain All-Star, Special Performer - Whole Foods Market

  • 1st Place - 2015 AAF Houston Student Conference and Competition

  • Bronze Student ADDY 2015 - American Advertising Awards

  • Selected Participant - Poster Biennial of Poster Bolivia BlCeBé 2015

  • Graphic Design Honorable Mention - 2015 Annual Juried UTEP Student Art Exhibition.

  • UTEP Student AdFed 2015 (President)

  • UTEP Student AdFed 2013, 2014 (Secretary)

  • Fashion Show Fundraiser “Into the Wild” 2015 (Director)

  • La Vie En Neon 2014 (Director)

  • AAF Conference, Houston, 2013 - 2015